After the award-winning Hyvä build, Huissteden refines its design with AI
Results
Chapter 1: an award-winning Hyvä platform
Custom Hyvä and a Product Part Finder
Huissteden, a sewing-machine specialist based in Barneveld, wanted a lightning-fast Magento store without compromising on functionality or budget. We rebuilt the storefront on Hyvä Theme and Hyvä Checkout, with Magewire for instant add-to-cart without page reloads.
We also built a custom Product Part Finder: sellable parts are linked to each machine, so customers filter by brand and model and find the right component in seconds. The store admin manages those links quickly themselves.
Measurably fast, also in the long run
Third-party scripts were heavily reduced or loaded on demand, the cookie banner renders server-side and images are served as automatically right-sized WebP. With RUMvision, Tideways and New Relic we monitor the full stack, keeping optimisations measurable across releases.
Google PageSpeed Insights shows the leap per template: the home page went from 66 to 100, the Juki product page from 37 to 97. That work won Best Performance Improvement at the Hyvä Hive Awards 2025 in London.
Chapter 2: the next step is refinement
Why a new design
The technology is in place and demonstrably performs: an award, a RUMvision score of 99/100 and PageSpeed scores in the green. Huissteden wants the design to reach the same level as the technology.
That calls for refinement, not a redesign from scratch: red, white and light blue keep carrying the brand, and the familiar specialist store stays recognisable. So Huissteden, as an existing client, chose an upgrade through Vendic AI design.
The choice: The Refined Specialist Store
Our senior consultants worked out four design directions based on the existing corporate identity, strengthened by Vendic AI. Huissteden chose The Refined Specialist Store: navy as the calm base colour, red only where action is needed, and a fine stitching motif as a craftsmanship detail. The design is built around the two-step machine finder and readability for the 45+ audience.
Seven pages have been approved. That fixes the end result, and the Hyvä theme build has started.
The new design
The mockups approved by Huissteden, designed within the brand book. The home page sits at the top of this page.
Hover a screen to scroll, click to view it in full.
Tap a screen to view it in full and scroll through it.
The brand DNA
The brand book translates the familiar Huissteden identity into a digital system: navy as the anchor, red as the accent, Figtree as the single type family and a fine stitching motif that carries the craftsmanship through. One rule is central: the buy button is the only filled button on the page.
White carries the page, navy anchors, red accentuates: every colour has one role.
From corporate identity to a new Hyvä theme in four steps
The first two steps were taken together: the design is approved. Vendic is now building the Hyvä theme at a fixed price.
AI mockups
Four design directions based on the existing Huissteden identity, worked out by our senior consultants, strengthened by Vendic AI.
Sign-off on design
Huissteden chose The Refined Specialist Store and approved seven design pages. The end result is fixed before the build starts.
Build the Hyvä theme
Now in progress: our AI pipelines speed up the build, senior consultants safeguard code quality. Fixed price.
Distinctive Hyvä theme live
The refined design live on the existing, award-winning platform, Product Part Finder included.
We have very good experiences with Vendic. When designing the website, they listened very well to how we wanted it and with everything they made, they asked us to look at it first and approve it. After our website went live, the communication between Vendic and us is still very good.
Ready to refine your store too?
Book an intake, and we'll look together at whether AI design fits your Magento store. Once Huissteden's new design is live, we'll update this case with the results.
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