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From Shopware to Magento

Not every Shopware store needs to move to Magento. Migration starts making sense when your operation asks for more than standard platform logic: B2B pricing, multiple storefronts, ERP or PIM dependency, complex catalogues or frontend requirements that plugins no longer solve cleanly.

Why Migrate

When migration makes sense

The business case usually sits in what your new Magento store needs to solve.

A migration should solve an operational problem. That is why we translate current friction into Magento choices: catalogue, customer groups, pricing, integrations, checkout, frontend and admin workflows.

  • More complex product data
    Variants, attributes, categories, price rules and content structures become harder to manage as your catalogue or B2B logic grows.
  • More control over B2B and multi-store
    Magento gives more room for customer groups, contract pricing, multiple storefronts, country-specific flows and custom checkout logic.
  • Integrations become central
    When ERP, PIM, fulfilment, marketplaces or custom APIs set the pace, you need a platform that can be shaped around that operation.
  • Rebuild the frontend cleanly
    With Hyvä we build a lightweight Magento frontend where performance, conversion and maintainability are part of the architecture from day one.
Migration approach

No Shopware audit, but a sharp Magento scope.

A platform migration rarely fails because Magento cannot be installed. The risks sit in assumptions about data, URLs, integrations, functionality and scope. We collect exactly the input needed to design the Magento build responsibly.

01

Magento requirements

We define which catalogue, customer groups, price rules, storefronts, checkout, content and admin flows Magento needs to support.

02

Data and SEO transfer

We define which data, URL groups and landing pages matter for the new build. Detailed mapping is handled where needed during implementation.

03

Hyvä frontend

We design the frontend around speed, conversion, reusable components and a maintainable Magento codebase.

04

Controlled launch

Redirects, tracking, integrations, test orders and rollback agreements are checked as part of the Magento launch.

Migration risks

These are the parts you should not migrate on gut feeling.

Risk

URLs, filters and categories change without a redirect plan.

Approach

We define which URL groups, filters and landing pages carry value and translate that into a redirect and SEO approach for Magento.

Risk

Functionality is spread across Shopware plugins, but not all of it should move.

Approach

We ask which functionality you need in Magento. We do not reconstruct every plugin upfront; we rebuild the necessary Magento logic deliberately or simplify it.

Risk

ERP or PIM integrations are tested too late.

Approach

We define early which data flows and endpoints Magento needs to support, so integrations can be tested during the build.

Risk

The migration silently becomes an unmanageable redesign.

Approach

We separate platform choices, UX choices and nice-to-haves so the scope remains controllable.

What the migration intake gives you

A Magento build scope, not a full Shopware research report.

  • A clear list of what Magento needs to support: data, storefronts, customer types, pricing, checkout, integrations and frontend.
  • A risk assessment for SEO transfer, data migration, integrations and scope.
  • A migration route with phases, assumptions, dependencies and an initial cost range.
FAQ

Frequently asked questions about Shopware migration

A migration is always an SEO risk when URLs, filters, canonicals and content are not carried into the new build properly. We define which URL groups and landing pages matter upfront and translate that into redirects and Magento templates.

That depends mostly on data volume, integrations, custom functionality and frontend scope. A relatively straightforward migration can take weeks, but B2B, ERP/PIM and multiple storefronts usually require a phased approach. After the intake we provide a realistic timeline based on the Magento scope.

Products, categories, customers, orders and content can often be migrated, but fields and relationships are rarely one-to-one. We first define which data Magento needs. The exact data mapping is worked out during implementation.

Yes, but we first assess whether the design still makes sense. Migration is often the right moment to keep patterns that work and rebuild the frontend technically with Hyvä.

We do not copy them blindly, and we do not run a full plugin audit as a separate phase. We discuss which functionality you need in Magento and then decide whether Magento can handle it natively, or whether we build it as a module or process change.

Magento mainly fits when your complexity justifies the investment. For simple stores, migration is often unnecessary. For stores with B2B, integrations, multi-store or specific product data, Magento can become economically more logical.

Get Started

Unsure whether Shopware still fits?
Let's assess the Magento route rationally.

Contact Niek for a migration intake that makes the required Magento build, data, SEO transfer, integrations, frontend and scope concrete.

Varaa intake
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