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What does a Magento store cost? The costs per route, with figures.

Magento Open Source is free. What you pay for is building, hosting and maintaining. The frontend determines most of the price; the backend can do anything with either route. Below the routes side by side, the cost items in a row and what drives the price.

The short answer

  • €999

    per month: complete Hyvä store, hosting and maintenance included, with annual billing

  • from €20,000

    your own design plus Hyvä frontend, fixed price known up front

  • €130

    per hour for backend, integrations and custom work; fixed price where possible

  • from €250

    per Library module, you pay when it goes live

Elements €999 per month AI Design from €20,000 Backend and custom work €130 per hour

Two frontend routes

Elements or AI Design; the backend can do anything with both

The frontend determines most of the price and the lead time. That is where you choose: a proven base in your brand colours, or your own design. Backend, integrations and product logic are fully possible with both routes and are budgeted separately. That applies to B2B stores too: standard where possible, custom only where your process really differs.

Item Vendic Elements Vendic AI Design
Frontend price €999 per month with annual billing From €20,000, fixed price known up front
Included Hyvä frontend, checkout, search, FAQ, delivery-time calculator, hosting, maintenance, ongoing updates Design by senior consultants supported by Vendic AI, Hyvä theme, mockup approval up front
Backend, integrations and custom work Anything is possible: ERP, PIM, B2B logic, configurators. €130 per hour, fixed price where the scope allows Anything is possible: ERP, PIM, B2B logic, configurators. €130 per hour, fixed price where the scope allows
Separate Only the custom hours Hosting and maintenance, or Elements as the base
Lead time Weeks: the base already exists MyHairShop: 6 weeks from start to live
Fits Predictable costs and a fast launch, B2C and B2B Your own look without a months-long design phase

We no longer offer a fully custom frontend on an hourly basis as a separate route: AI Design delivers a unique design at a fixed price, faster and cheaper. Many of the stores we build fall between €20,000 and €100,000, although that is no limit either way.

Why standardisation is cheaper

You do not pay again for what already exists

The market norm is to design and build every store from scratch. We maintain one base centrally and build on it. That is where the difference in price and lead time comes from.

Elements: one base, maintained centrally

Frontend, checkout, search and the core modules already run on dozens of stores. We roll improvements out to every Elements store as soon as they are ready, after regression control. You do not fund a standard part as custom work.

Library: built well once

Dozens of Magento modules for SEO, checkout, frontend and admin, at a fixed price from €250 per module. No quote process per wish; you pay when the module goes live.

CRO: proven patterns as modules

Conversion patterns proven elsewhere, as Hyvä modules in your store. A fraction of the lead time and cost of your own A/B testing programme.

Hosting and maintenance in one rhythm

Savvii hosting, security patches within 48 hours and 24/7 monitoring as a fixed rhythm for all stores under management, instead of set up again per project.

Why custom work is faster with us

Vendic AI speeds up, senior developers decide

Analysis in hours

Vendic AI reads processes, integrations and existing code and surfaces risks, dependencies and test scenarios earlier. Fewer surprises in scope, so fewer hours afterwards.

Component work and refactors

Component variants, documentation and refactors go faster where our approach is proven. Every output passes a senior developer before it goes live.

Design in days

Our senior consultants create the design, supported by Vendic AI. At MyHairShop: 6 days to mockup approval and 25% of the cost of a custom project.

Cost overview

The cost items in a row

Magento Open Source licence

Free

Free to download and run on your own hosting. No support included.

Adobe Commerce licence

Tens of thousands of euros per year

The paid edition with commercial features and cloud hosting. For most SMB stores Open Source is the right choice.

Hyvä Theme

Open source

The Hyvä frontend has been open source since November 2025. No licence cost for the theme.

Hyvä Commerce

€3,000 per year

The suite with Checkout, CMS and admin tools. Licence per store, through Hyvä.

Frontend and design

Included or from €20,000

Elements: a polished standard layout in your brand colours, included. AI Design: your own design plus Hyvä theme, fixed price from €20,000.

Backend, integrations and custom work

€130 per hour

Anything is possible with both routes: ERP, PIM, B2B logic, configurators. Fixed price where the scope allows.

Hosting

Included or fixed monthly fee

Included in Elements. Separately: a fixed monthly fee depending on the package, on Savvii.

Maintenance

Included or fixed monthly fee

Included in Elements. Separately: Magento Maintenance at a fixed monthly fee, scope by agreement. Patches within 48 hours, annual upgrades, 24/7 monitoring.

Vendic Protect

On request

Security patches and module vulnerabilities within 48 hours, bot attacks spotted and blocked, availability 07:00 to 23:00 with a response within 60 minutes. Fixed monthly fee; part of Vendic Pulse.

Library modules

From €250 per module

Ready-made functionality at a fixed price, paid when it goes live.

Vendic CRO

Standalone or monthly subscription

Conversion modules based on external A/B test data; price per module or as a subscription, on request.

What drives the costs

Five things that make the difference between weeks and months

  1. 01

    ERP, PIM and other integrations

    Every integration takes analysis, mapping and tests. Standard integrations from the Library have a fixed price; your own ERP logic is custom work in the backend.

  2. 02

    B2B pricing logic

    Customer groups, price agreements and order lists we prefer to solve as standard. Only non-standard price rules or quote flows become custom work.

  3. 03

    Catalogue and migration

    The bigger and messier the product data, the more work in migration and clean-up. That work is in no standard price.

  4. 04

    Design freedom

    Elements uses a standard layout in your brand colours. Your own design through AI Design starts at €20,000. That is the dial with the biggest effect on the price.

  5. 05

    Configurators and non-standard checkout

    Product configurators, bundled products and your own checkout flow are the classic custom items. This is where the hourly rate goes.

Worked examples

Two routes calculated

SMB store on Elements

  • Elements: 12 × €999 = €11,988 per year, hosting and maintenance included
  • Backend and integrations: custom hours × €130, budgeted up front
  • Extra functionality: Library modules from €250 each

Predictable, and the base stays centrally maintained.

Brand with its own design on AI Design

  • Design plus Hyvä frontend: fixed price from €20,000
  • Hosting and maintenance: fixed monthly fee, or Elements as the base
  • Backend and integrations: €130 per hour, fixed price where possible

MyHairShop: 6 days to mockup approval, 6 weeks to live, 25% of the cost of a custom project.

Many of the stores we build fall between €20,000 and €100,000, not exclusively. Where the scope allows, we agree a fixed price.

Recurring costs

What you keep paying per year

  • Hosting: included in Elements, separately a fixed monthly fee per package
  • Maintenance: included in Elements, separately a fixed monthly fee with patches within 48 hours and annual upgrades
  • Vendic Protect: fixed monthly fee on request, or included in Vendic Pulse
  • Licences: Magento Open Source free, Hyvä Theme open source, Hyvä Commerce €3,000 per year

Request a free Hyvä mockup of your store

Our senior consultants, amplified by Vendic AI, build a homepage mockup of your own store. Live within 5 working days, no strings attached.

Frequently asked questions about the cost of a Magento store

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